Disassembled 249 Report post Posted January 10, 2017 The actual Keurig for beer is coming Keurig and the maker of Budweiser are teaming up to create an "in-home alcohol drink system," bringing together the best of alcohol and instant beverages.Isn't America glorious?The venture is a collaboration between Keurig Green Mountain, the Vermont-based maker of the single-serve coffee machines that are seemingly everywhere, and Anheuser-Busch InBev, the Belgian beer behemoth responsible for Budweiser, Corona, Stella Artois and other brands.The two announced the research and development effort on Friday. The project is based on building technology used for Keurig KOLD, a short-lived version of the Keurig that served cold sodas, and the "brewing and packaging technology" of AB InBev.The companies didn't give many details but did say the endeavor includes beer, spirits, cocktails and mixers and will focus on North America. Employees from both companies will work on the project in Massachusetts and Vermont."We're thrilled to be moving forward with this joint venture and look forward to working closely with the Keurig Green Mountain team to explore the possibilities of what we can achieve together," said Nathaniel Davis, the CEO of the joint venture.Keurig CEO Bob Gamgort said he's excited about the partnership."We look forward to combining our capabilities and technologies to deliver innovation for consumers," he said.Keurig stopped selling its KOLD machines about six months ago, a decision that led to more than 100 job cuts in Vermont. The machine was bashed for its pricey $370 price tag and the cost of the drink pods. A four-pack of Coca-Cola cost $4.99.Keurig was selling it's coffee in pods. Stick one in and the coffee maker made a cup of coffee. Only thing was the price was sort of high so independant makers sprung up with cheaper pods. Keurig seeing it's money maker disappearing, created pods with DRM added to them. If it didn't have the DRM printing on it the coffee maker wouldn't make coffee from pods on the new machines.Over the course of a week or so, the DRM was solved as to how it was being done and the indepenants started adding it to their new pods. However the customers of Keurig became resentful over the change. Many refused to buy the new coffee makers if they were informed of the change. Those who weren't were teed about only being able to use the authorized, higher priced coffee pods. 1 Share this post Link to post Share on other sites
Tech 425 3,942 Report post Posted January 11, 2017 This and The Leaf I'd be in heaven 1 Share this post Link to post Share on other sites
lickmyshorts 64 Report post Posted January 11, 2017 they were showing last night on the abc news they don't even have a prototype yet 1 Share this post Link to post Share on other sites
