Jump to content
Sign in to follow this  
uk666

Billion-dollar Theme Park Opens In Abu Dhabi

Recommended Posts

Billion-dollar Theme Park Opens In Abu Dhabi

Billion-dollar_Abu_Dhabi_0.jpg

Does the UAE need another theme park? Abu Dhabi thinks it does -- and so this week opens the doors to its new billion-dollar *****W Bros. World, one of the largest indoor theme parks ever built.

Billion-dollar_Abu_Dhabi_1.jpg

The new attraction features six immersive lands for visitors explore, from DC's Gotham City, the haunt of Batman, to Cartoon Junction, based around classic Looney Toons characters.

The 1.65 million square foot park is located on leisure destination Yas Island, already home to giant indoor theme park Ferrari World Abu Dhabi with its ultra-fast Formula Rossa roller coaster.

*****W Bros. World Abu Dhabi adds 29 rides to the island, including Batman: Knight Flight, which allows guests to experience flying in a Batwing vehicle.

Everything is inside, which means visitor numbers shouldn't be affected by the desert country's extreme summer temperatures. The interior is designed to look like it's always midday.

Billion-dollar_Abu_Dhabi_1a.jpg

But while the venue represents the most ambitious *****W Bros. theme park franchise to date, it finds itself in a crowded travel market in the UAE.

Almost 15,000 tickets for *****W Bros World Abu Dhabi have been sold ahead of opening to the public on Wednesday.

Billion-dollar_Abu_Dhabi_1b.jpg

The destination has seen several big budget parks open over the past decade -- including Legoland Dubai, IMG Worlds of Adventure and Motiongate Dubai -- but so far none are pulling in the visitor numbers needed to make them world beaters.

Mark Gsellman, general manager of *****W Bros World Abu Dhabi, said he too is confident the "immersive and unique nature in the park" will attract visitors in the long run both from within the UAE and beyond.

"I think the major appeal of our park is that, even in the hot summer, it is a nice and comfortable environment. There is no sand in your face or sun blaring on you. We cannot control the temperature but we can control lighting and sound and a lot of things that gives us the ability to make the park a theatrical presentation," he said when asked if he expects foreign visitors starting this summer.

The promising sales buck the trend of other theme parks in the country that suffered substantial losses last year.

Billion-dollar_Abu_Dhabi_1b.jpg

Mr Gsellman said he was certain *****W Bros would be a success as visitors would be attracted to the brand, best represented by the six immersive zones that include Superman's Metropolis, Batman's Gotham City and the Flintstones' Bedrock.

*****W Bros. World Abu Dhabi is an indoor amusement park in Abu Dhabi, United Arab Emirates, owned and developed by Miral Asset Management at an expected cost of $1 billion.
Address: Near Ferrari World - Yas Island - United Arab Emirates
Opened: 25 July 2018
Area: 15 ha

  • Like 1

Share this post


Link to post
Share on other sites

Create an account or sign in to comment

You need to be a member in order to leave a comment

Create an account

Sign up for a new account in our community. It's easy!

Register a new account

Sign in

Already have an account? Sign in here.

Sign In Now
Sign in to follow this  

×