'Smart-vibrator' firm tracked users' sexual activity without their knowledge

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'Smart-vibrator' firm tracked users' sexual activity without their knowledge

 

Customers who bought a wi-fi enabled sex toy may be entitled to compensation following a class action lawsuit. 

 

Canadian firm Standard Innovation, has agreed to pay C$4 million (£2.4 million) to members of the public who bought and used its We-Vibe products - sex toys controlled via a smartphone app.

 

The firm, it was discovered, had been collecting data via the app, recording when customers had been using the sex toys, as well as information about the intensity of the vibration settings used. The data was collected without customers having been notified.

 

The court filing, made on behalf of two anonymous female We-Vibe users, said: “Unbeknownst to its customers … (Standard Innovation) designed We-Connect to collect and record highly intimate and sensitive data regarding consumers’ personal We-Vibe use, including the date and time of each use and the selected vibration settings, and transmit such usage data — along with the users’ personal email address — to its servers in Canada.”

 

Following the suit, filed in the North District of Illinois Eastern Division District Court, anyone who used the app to control their We-Vibe device prior to 26 September last year will each now be entitled to C$10,000 (£6,120) - while those who bought the device but did not use the app will be entitled to $199 (£120).

 

Standard Innovation said: “At Standard Innovation we take customer privacy and data security seriously. We have enhanced our privacy notice, increased app security, provided customers [with] more choice in the data they share, and we continue to work with leading privacy and security experts to enhance the app.

 

"With this settlement, Standard Innovation can continue to focus on making new, innovative products for our customers.”

 

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